Woodards
Real Estate Meets
Real Engagement
The Project
Woodards Heidelberg and Manningham initially engaged Cherry Lab to craft a personal branding strategy for business directors Alec and Stasi, using social media as the primary platform to elevate their professional presence. The aim was to build authentic, engaging personal profiles that highlighted their leadership, market knowledge, and community values within the real estate sector. Following the success of this initiative, the partnership expanded to include full content creation, social media management and paid ads for the Woodards Heidelberg & Manningham business itself.
The Challenge
Working with personal brands in a fast-paced industry like real estate requires more than just content creation — it demands foresight, adaptability, and strategic timing. A key challenge was aligning with Alec and Stasi’s demanding professional schedules to identify and plan for key business moments, industry events, and on-the-ground opportunities that would authentically showcase their leadership and experience. Building their personal brand on social media meant staying agile while ensuring content captured their value in real time — not in retrospect.
The Solution
We began by crafting a consistent social media presence for Alec and Stasi, focused on industry insight, behind-the-scenes storytelling, and community engagement. As the scope expanded, we rolled out a refined content strategy for the Woodards business accounts — combining visually engaging property content, and team storytelling.
The Results
Within the first month of launching our strategy with Woodards Heidelberg and Manningham, views increased by 348.8% (from 54.3k to 243.7k), and content interactions grew by 53.76%, clearly demonstrating the power of our creative direction. These early wins show the success of a top-of-funnel approach that not only captures attention but builds the groundwork for stronger engagement and conversion over time.