Novo Shoes
High-Impact Content for a Fast-Moving Brand
The Project
Novo Shoes engaged Cherry Lab as a creative content partner to amplify key brand moments and high-profile activations across their national marketing calendar. From seasonal launches to major brand collaborations, the goal was to deliver engaging, premium video and photo content that could be used across social, PR, and owned media to elevate the brand’s presence and reach new audiences.
The Challenge
With a fast-paced calendar of events and collaborations — including celebrity partnerships, fashion week activations, and press launches — Novo needed an agile content partner that could seamlessly embed within their brand team and deliver consistent, high-quality content under tight timeframes. Each activation required a unique content approach that aligned with campaign objectives, elevated brand storytelling, and maximised post-event visibility.
The Solution
Cherry Lab provided full-service content creation, spanning professional photography, event videography, and phone-first social content. Highlights included producing high-impact reels for the NOVO x Maria Thattil pre-launch and launch event, coverage of the Galentine’s Day Picnic and Spring/Summer PR Luncheon, and branded content during Melbourne Fashion Week. Our team also supported the NOVO x BTS Office interview series with polished video production optimised for digital channels.
The Results
Across all campaigns, Cherry Lab helped Novo Shoes deliver on-brand, on-trend visual content that captured the attention of both media and customers. The content played a key role in enhancing brand visibility, strengthening influencer partnerships, and supporting PR amplification across social channels. By building a consistent, high-quality visual identity across touchpoints, Novo was able to maintain momentum throughout a busy brand calendar and elevate its position as a style-led, digitally-savvy retail brand.