B|A Accountants
Accounting for Attention in a Digital World
The Project
The client lacked a social media presence, which undermined their credibility despite serving international clients. Their content was inconsistent, lacked thought leadership, and failed to communicate who they were, what they did, or where they were based. This made it difficult to attract a newer, younger audience and stand out in a competitive field. With tax advice being a traditionally dry topic, the challenge was finding a creative, engaging way to position their expertise and build trust online.
The Challenge
Working with personal brands in a fast-paced industry like real estate requires more than just content creation — it demands foresight, adaptability, and strategic timing. A key challenge was aligning with Alec and Stasi’s demanding professional schedules to identify and plan for key business moments, industry events, and on-the-ground opportunities that would authentically showcase their leadership and experience. Building their personal brand on social media meant staying agile while ensuring content captured their value in real time — not in retrospect.
The Solution
To solve this, we developed a structured content plan that focused on consistency, clarity, and creativity. We introduced relevant, timely topics anchored around key industry trends and tax dates to provide genuine value. Thought-leadership posts were delivered regularly, paired with custom-designed reel covers to boost visual accessibility and brand recognition. By using a mix of formats—from infographics to quick tips—we made complex tax advice more digestible and engaging for their audience.
The Results
The result was a social presence that felt both visually engaging and professionally informative. Tax-related content became easier to consume through the use of icons, structured graphics, and simplified explanations. We reworked existing and upcoming posts to stay consistent—even as Instagram’s layout evolved—ensuring the feed remained cohesive. By introducing more variety in video content and refining the tone, we created an approachable yet credible voice that helped demystify complex tax topics for a wider audience.